Posts made in 2015

Negative performance for Scottish hotels in November

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed year-on-year decreases in occupancy and room rates across the Edinburgh, Glasgow and Aberdeen hotel markets in November 2015. Demand for Learn more

Flat October for Glasgow and Edinburgh hotels whilst Aberdeen hoteliers suffer deeper losses

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed a flat trend for Scotland’s two largest cities and an accelerated decline for Aberdeen hotels in October. Both Glasgow and Learn more

Events have strong influence on Scotland’s September hotel performance

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed that events in September had a significant influence on hotel performance in Scotland’s three largest cities: Aberdeen, Edinburgh and Glasgow. Learn more

Festival season boosts Edinburgh hotels while Glasgow breaks occupancy record, but Aberdeen continues to lose ground

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed performance showed market growth in Edinburgh, occupancy increase in Glasgow and sustained losses in Aberdeen. Edinburgh’s August festival season which Learn more

Smartwatch unlikely to cause the next mobile revolution

Our research shows that marketers and app-developers better refrain from investing too much in the wearable device: unless they serve a niche market.           As illustrated in the chart below, based on responses in June and Learn more

Golf drives demand for Edinburgh hotels

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed positive performance in Edinburgh, an expected decline in Glasgow – one year on from the Commonwealth Games – and sustained Learn more

Soaring demand for Glasgow hotels whilst challenges in Aberdeen continue

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed contrasting fortunes for hoteliers in Scotland’s three largest cities in June. Demand for hotel beds was highest in Glasgow as Learn more

Airbnb Market Research Part 3: Should Airbnb be regulated?

Should Airbnb be regulated to protect travellers and / or the hospitality industry? LJ Research’s market research investigates if residential sharing services pose threats to the hotel industry. The British Hospitality Association, which represents over 40,000 hotels, restaurants and attractions, Learn more

Airbnb Market Research Part 2: Why would travellers use Airbnb?

LJ Research’s market research investigates if residential sharing services pose threats to the hotel industry. In the first part of our series, published here, we found that under 40% of travellers are aware of the home share service Airbnb. And Learn more

Aberdeen hotel rates continue falling

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed significant drops in Aberdeen, a stable market in Edinburgh and further growth in Glasgow. Despite falling by 1.7% compared to Learn more