Posts made in 2014

The visitor journey starts online

Digital resources, like websites and apps, are increasingly influencing where travellers go and what they do. LJ Research, an Edinburgh-based tourism market research specialist, highlights the importance of tourism businesses to invest in online channels. Their ongoing City Visitor Surveys Learn more

LJ Research and Coigach Consulting are delighted to be working with Dumfries and Galloway Council

Specialists will be working with Dumfries and Galloway Council to help gather vital statistics in an effort to boost visitor numbers in the region. Information gaps were identified when developing the regional tourism strategy, so LJ Research and Coigach Consulting Learn more

TripAdvisor tops Travel Brand Awareness Index

Anyone who has travelled recently will almost certainly have booked a flight or hotel with an online booking portal like or Skyscanner. These websites allow you to quickly find a room, car, flight etc. and have contributed to the Learn more

London visitors air a need to improve perception of welcome at airports

New York City’s Tourism Chief Fred Dixon recently praised London by saying that its airports do a better job of welcoming visitors than the Big Apple. But London’s visitors are unenthused by the welcome at the city’s airports, LJ Research Learn more

Tourists in an independent Scotland: They will visit either way

Most travellers will come to Scotland regardless of the referendum outcome; English tourists, however, are more likely to stay away from an independent Scotland. In 2013, almost 15 million overnight tourism trips were taken in Scotland. In 2014 – the Learn more

Glasgow’s Hotel Occupancy soars with Commonwealth Games

Hotel occupancy in Glasgow soared during the Commonwealth Games, new figures have revealed. The monthly LJ Forecaster report, from tourism market research specialists LJ Research, shows that average occupancy across the nine nights of the Games in July (23rd to Learn more