The Tourism Consumer Insights team, formerly LJ Research, is a full-service tourism market research team of STR – the leading provider of data and analytics for the global hospitality industry.
Based in Edinburgh, Scotland and serving clients across the globe we undertake quantitative and qualitative market research. We’re experts in analysing customer feedback and delivering actionable insights.
We provide insights into your markets using our quantitative research and qualitative research skills and know-how. Read more
Understand who your customers are and what they think using our online survey solutions. Read more
Benchmark your hotel’s occupancy, revenue and sales-on-the books information using our suite of hotel performance measurement products, including STAR reports and STR Forecaster. Read more
We are tourism specialists who conduct various types of tourism research, including visitor and destination demand surveys. Read more
Skyscanner, the Leisure Pass Group, the National Trust for Scotland and tourist boards and destination marketing organisations such as Zagreb Tourist Board, Tourism NT and Marketing Edinburgh are just a selection of recent and current clients. More examples of the kind of projects we deliver can be seen on Our Clients page, although confidentiality means we can’t reveal too much detail!
Brand Awareness and Brand Attribute Tracking for Skyscanner – the global travel search engine.
Campaign Evaluation and Brand Name Testing for Vets Now – a national network of veterinary practices.
Customer Satisfaction Surveys and Tracking for the Leisure Pass Group – the global city card specialist.
Measuring Visitor Opinion for the National Trust for Scotland – operator of over 100 visitor attractions in Scotland.Market Research Edinburgh
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The Tourism Consumer Insights team is committed to delivering more for our clients – more expertise, more value and better insights. Our researchers would be happy to provide you with a quote for any of our market research services – no job is too small for us.